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Fri, 21 Nov 2008 06:43 PM CST

Citizens Capital Unit Launches New Professional Football League (BFNN)

Submitted by Jack E. Writer on June 20, 2008 - 4:57pm.

Citizens Capital Corp.(OTC:CAAP) today announced that its Dream League Inc. unit has launched the Dream League Football Association (DLFA), a salary capped, professional football league, operating a fall season, predominately Saturday schedule. The DLFA shall play a (18) game regular season with playoffs extending through to the annual Dream Bowl™ championship game.  The DLFA season will culminate with the annual DLFA Pro All-Star/Senior Collegiate All-Star game. The DLFA shall hold an open market player selection draft in March of each year with a supplemental player draft to be held each year on a date subject to future announcement. 


The DLFA shall separately provide Democratic and Republican conference games packages to be nationally broadcast on Saturday  of each week. An additional package of weekday games shall be available for national, cable channel re-distribution.  The DLFA shall share national television revenues with its licensed team operators with local television and radio broadcast rights granted to its team operating licensees in each of their respective local markets.


To facilitate the brand, product and services visibility requirements of corporate advertisers, the DLFA shall consider no existing consumer market as sacred as it relates to reaching local, regional and national consumers. The DLFA will have an operating presence in primary markets, with an emphasis on upper second tier markets where there is an adequate metropolitan consumer populace and corporate presence. The DLFA shall place teams into pre-selected, consumer markets in two (2) phases.  


Phase I shall deploy with twenty (20) DLFA teams in twenty (20) initial consumer markets and be divided into the Republican and Democratic conferences with four (4) sub-divisions.  DLFA Phase I consumer markets have a total current metropolitan population of 80,639,984. 


The Dream League owns the master operating rights of each of its DLFA team franchises.  The Dream League shall sale a DLFA team franchise operating license and a DLFA, L.P. revenue interest directly to private ownership groups in each of its pre-selected markets.   


In conjunction with its DLFA team operating license and DLFA,  L.P. revenue interest purchase, each private ownership group may option to receive equity control of a publicly held, vertically integrated, industrial holding company (VIIHC). 


The VIIHC may be utilized both as a diversified corporate acquisition vehicle, as well as, a new stadium, finance tool in the development of reduced foot print, mixed use retail, residential and office stadium projects, in those markets where facility and economic development might be necessary.  The VIIHC provides DLFA licensed team, private ownership groups with both a market valuation for their holdings, as well as, with a mechanism to freely hold, expand or exit their holdings. 


With the VIIHC, access to both the public and private capital markets thereof is extended to DLFA’s private ownership groups enabling maximum financial strength in acquiring diversified corporate operating companies thereby having the potential to become meaningful  employers in their respective local markets. The VIIHC also favorably positions each of the DLFA’s private ownership groups with the tools necessary to  become meaningful contributors to the economic revitalization of their respective markets.


Each DLFA team shall have a soft player salary cap of $7.95M and a hard cap of $15M with certain exemption allowances therefrom, related to years of service; draft position; prior professional experience and various performance bonuses.

 

Players in the DLFA must be at least 18 years of age, possess a high school diploma or have a G.E.D. equivalent. By league mandate, no DLFA franchise may stage any organized team practice sessions prior to 3 p.m., Monday thru Thursday, during the September thru December period. All DLFA team operating licensees shall be required to maintain an Executive level, Academic Advisory officer charged with coordination of University Degree studies.  


Says Billy D. Hawkins, CEO of Citizens Capital, “six years ago we formed the outlines of the DLFA as we under took a military review of the lay of the land as it stood in both professional and collegiate football. Combined with this we have a very unique perspective. In 1973, I was present as a fan in San Antonio to personally eye witness the arrival and rise of the then ABA’s Spurs franchise. I saw George Gervin; Dr. J; Moses Malone; George McGinnis; Artis Gilmore; James Silas; David Thompson; Larry Kenon and Super John Williamson, as young professionals five years before the rest of the world ever got a glimpse. There was no national or regional television broadcast, no ESPN, no TNT and no internet at the time. Subsequently, I personally experienced the plight of the “athlete-student” as a scholarship, college football player. These experiences left a deep impression up on me. Today, as a businessman, the timing is appropriate to step in with a new product amongst the existing climate of greed, arrogance and comfort.”

 

      About Dream League Football Association   

 

The Dream League Football Association (DLFA) is a Dallas, Texas based affiliate of Citizens Capital Corp.. The DLFA is a salary capped, revenue sharing, professional football league, operating in the fall season with a predominately Saturday game schedule. The DLFA shall hold an open market player selection draft in March of each year. DLFA players must be at least 18 years of age; possess a high school diploma or have a G.E.D. equivalent. By league mandate, no DLFA franchise may stage any organized team practice sessions prior to 3 p.m.; Monday thru Thursday, during the September thru December period. All DLFA franchises shall be required to maintain an Executive level, academic advisory officer charged with coordination of University Degree studies. 


For further information, perspective ownership groups should contact; The Dream League Football Association at: (214)764-9070; Ext. 2.


       About Citizens Capital Corp.


Citizens Capital Corp. is an emerging growth, acquisition oriented holding company that is engaged in the development of assets and/or the acquisition of businesses across several industry sectors and, through the application of well defined management strategies, pursues maximization of shareholder value. 


 For further information contact Citizens Capital Corp. at: (214)764-9070; Ext. 1.  


This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that, all forward-looking statements involve risks and uncertainties, including without limitation, the ability of Citizens Capital Corp. to accomplish its stated plan of business. Citizens Capital Corp. believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by Citizens Capital Corp.; Dream League; Dream League Football Association or any other person that the objectives and plans of Citizens Capital Corp.; Dream League; Dream League Football Association will be achieved.